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A conceptual Creative Director with an expertise in Art Direction and Experience Design building thoughtful and elegant digital products and telling brand stories. Whether it’s large scale CMS’s, digital campaigns, mobile product, or tech fueled innovation - I believe in a strong process, collaborative team management, iterations, and testing. I’m a director by title but a designer by passion, so I love to get my hands dirty and solve creative problems in order to do the best damn work we can do.
Insight
The best ideas are rooted in strong strategy and insights. These two things set up a strong brief and stellar creative.
Concept
My favorite part of this job is the creative process. All conceptual directions can live or die based on where we find the inspiration to tell a story.
Measure
The data tells it all, and I love the tools we have to measure everything from basic action to human emotion.
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